Artisan Impact: 2016 Collection
- Client
- Artisan Impact
- Attribution
-
- Kaylee Menard Designer & Photographer
- Elle Arad Model & Assistant
- Date
- 2015–2016
- Type
- Art Direction
Photography
Print & Digital Catalogue
In 2016, Artisan Impact launched a collection of stunning meditation rings, statement rings, earrings, necklaces and bracelets. The collection would need to be photographed for promotional materials and online product listings.
Using on-site props and lighting, the collection was first shot in groupings based on type of jewelry and semi-precious stones and then, in various combinations, it was photographed being worn by a model. These shots would serve multiple purposes; they would function as promotional images and web banners.
Once the more elaborate photos were complete, one by one, each new piece was photographed in a styled setting, followed by capturing various angles on a white background for online listings. In post production, batch editing was employed for white balancing, matching exposure levels and cropping.
